Original content drives your brand forward. 

Content is the way you and your brand communicate with your customers.
Make them like you for who you are, and for the content you create. 

ABOUT ME, IN A NUTSHELL

Writer. Wordsmith. Joke teller. Amazing singer. No, just kidding. Terrible singer, actually. I apologize, let me start over.

Hello! My name is Mina, a journalist (above all), who believes in the value of original content to inform, educate, and transform the way audiences interact with brands - large and small, alike. I mean, let's face it, there's plenty of content out there: some good, some great, some out-of-this-world amazing. But is this the tailor-made, audience-targeted content that you need? Probably not. 

I can help with that. 

RESEARCH

Thorough research is key to gaining original insights into any topic - and even more so into your own target audience. 

PLANNING

Content planning is crucial for a successful long-term content strategy. Really, editorial calendars are king. 

CREATION

The creation of original content is there to set your brand apart. Blog posts, articles, reports, infographics? You name it. 

MARKETING

Looking to reach more people with your content? Blogging, newsletters, social media, SEO - let's find the right tools for you. 

Advertising – the preferred revenue stream for online media in the Balkans. Still.

While the U.S. and some of Western Europe have made progress – whether large or small – in utilizing new and innovative business models for their news media, the Balkans…
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‘To support our online media, we bought a pastry shop – and then opened two more’

Hannelore Acarnulesei is a native of Romania, living in Transylvania, in the northwest of the country. She has been a working journalist for over 20 years, yet her career path…
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Campus Party is coming to Utrecht – and you should totally join in!

It's almost time for the big event to come to town! Get ready, get set, claim your ticket and off to Utrecht you go! Campus Party - one of the biggest…
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