Original content drives your brand forward. 

Content is the way you and your brand communicate with your customers.
Make them like you for who you are, and for the content you create. 

ABOUT ME, IN A NUTSHELL

Writer. Wordsmith. Joke teller. Amazing singer. No, just kidding. Terrible singer, actually. I apologize, let me start over.

Hello! My name is Mina, a journalist (above all), who believes in the value of original content to inform, educate, and transform the way audiences interact with brands - large and small, alike. I mean, let's face it, there's plenty of content out there: some good, some great, some out-of-this-world amazing. But is this the tailor-made, audience-targeted content that you need? Probably not. 

I can help with that. 

RESEARCH

Thorough research is key to gaining original insights into any topic - and even more so into your own target audience. 

PLANNING

Content planning is crucial for a successful long-term content strategy. Really, editorial calendars are king. 

CREATION

The creation of original content is there to set your brand apart. Blog posts, articles, reports, infographics? You name it. 

MARKETING

Looking to reach more people with your content? Blogging, newsletters, social media, SEO - let's find the right tools for you. 

Building a great network 101

Last time I told you more about my early days of freelancing. It was a spontaneous start that led to a diverse bunch of assignments until I gradually established myself…
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Don’t bury your head in the sand. Try things out.

Let’s get one thing out of the way: Starting up is really not that hard. It’s what comes afterwards that is the challenge.  In my previous post, I told you…
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Freelancing: Falling into it and making your way back to the beginning

Starting your own business is not something you'd do on a whim. Or at least most people wouldn’t. For some time, I thought I'd spend my 20s working for someone…
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